Pay Per Click Marketing CyclePPC advertising services are small text adverts (ads) that appear at the very top alongside the main results of search engines such Bing, among others. We are experts in this field and can help you with a PPC campaign.
Pay Per Click Management Services
PPC Management can be generally referred to as an advert model and basically diverts and directs traffic to websites. Moreover, using the search engines (such as Google), the advertisers would bid on keywords or phrases relevant to the consumer and the market targeted. Content sites commonly charge a fixed price pre-click rather than use a bidding system.
The PPC advertising services operate on a system where bid prices along with several other factors such as targeted consumers, brands and types of goods advertised, determine the cost and order of ads. There are some ads that are more expensive than others. Advertisers bid on keyword phrases or strings of words such as “Hotels in California or Clubs in Las Vegas”. Expert Keyword Research optimisation – a cyber tool that searches for keywords in a search engine, will conduct keyword research to find keywords people use when looking for specified products, services and even places. It will then set up ads, each individually structured to fit the key phrases and then directs them to the most relevant page of your website. This will be beneficial both to the owner of the site and the advertisers.
Using suitable and attractive catchwords, the ads will be tailored to encourage clicks and eventually communicate the company’s unique values.
Each PPC ad will be custom-made to suit or match the exact words or phrases that people are searching for rather than the generic – cookie cutter ads. Most PPC advertising requires short descriptive phrases about a service with grammar, spelling and overall language correct and appropriate for the target group. It is important to note that language used must adhere to the rules enforced by the PPC advertising service – Google, for example, won’t allow ads with superlatives (‘the best’, ‘the greatest’, etc.), with repeated keywords, or with excessive capitalisation.
In some cases, the ads will be written and targeted so that they’re optimised for Google’s Quality Score.
A Quality Score is calculated every time your keyword matches a search query, this means that there are some keywords that have potentials to trigger and add. Quality Score is vital in PPC advertising services since it is used in influencing your keywords’ per click. It also estimates the first page bids that you see in your account and most importantly, affecting how high an ad will be ranked consequently affecting the price.
In general, the higher your Quality Score, the lower your costs and the better your ad position.
In general Quality Score ensures that only the most relevant ads appear to users on Google and the overall Google Network. This system is tailored to suit everybody; from advertisers, users, publishers, and Google itself, more especially when the ads displayed match users’ needs as closely as possible. Relevant ads tend to earn more clicks, appear in a higher position, and bring you the most success.
Frequently asked questions
PPC or Pay Per Click as it is called is one of the fastest growing forms of online advertising. Whilst SEO or Search Engine Optimisation can take time to be done correctly and ethically. PPC can often have your adverts showing in a couple of hours.
PPC means exactly what it says; you only pay for the clicks through to your site. Using this form of advertising can be a great tool in your marketing strategy.
After an initial consultation, we will go away and build a test campaign, using the search terms and ad text that we feel will help us achieve the goals set. Once this is ready to go live, we will ask you to pause any pay per click advertising you may be doing at the moment. We will then activate our advertising, leaving it up so we can monitor the success. Your account is only paused and we have no control over that. So if for any reason you decide not to come with us, you can just restart your campaign.
We have over 20 years’ experience in search marketing. We make your business our business. The more we understand what you do, the better equipped we are to succeed. We make your goals, our goals.
Here at Roo Media, we do not insist on contracts. Once the account is up and running, you can credit the account with as much or as little as you like. Then that is the beginning, we constantly monitor the account for Low-Quality Scores, Poor Click Through Rates and anything else that may hinder the overall performance of the Account.
Would you like more clients for your business?
It’s not just about getting you more clicks to your website. We design and run targeted paid advertising campaigns designed to maximise your ROI whilst at the same time reaching any goals you set.