SEO, the abbreviation of Search Engine Optimisation, is the use of ethical, high quality on and off page techniques which are applied to a business’ website to help enhance a number of factors. There are three main factors, enhance a business’s ranking on major search engines; increase the traffic flow to their website and to enhance their overall visibility online.
Search Engine Optimisation Services
How to Boost Website Rankings Through SEO
The success of any website invariably depends on the website ranking high in search listings. When web users enter keywords in the search engine toolbar, the search engine bots scour the World Wide Web and lists out what it considers to be websites most relevant to the input keywords. Search Engine Optimisation (SEO) is designing websites as search-engine friendly as possible. A website that does not pay much attention to SEO considerations is unlikely to figure in the top page of online searches, and most users would remain unaware of its existence even when the website delivers top-notch content and images.
We carry out keyword research for your market at the very start of the campaign for both PPC and SEO strategies. Our keyword research will be based on your main competitors and your niche in general. It is vital that you target the correct keywords before any SEO work is carried out on your site and also any back-linking strategy is carried out!
One-page SEO is probably the most important factor along with site speed to ranking high up on the Google search engine. We analyse your competition to reverse engineer the best possible on-page structure to help rank for your keywords. Once on-page is done it’s time for the off-page. This process helps to build your brand and tells search engines that you are an authority in your industry.
Off-page is always an on-going process and we provide a live link of your SERP ranking so you can keep an eye on your rankings at a glance!
On-Page Search Engine Optimisation
On-page, SEO is making the optimal use of web content such as titles, heading, tags and other elements to ensure that the web page ranks high in search engine listings.
There are several time-tested principles that result in the search engine ranking a web page high. For instance, using header tags to label different heading appropriately allows the search engine to distinguish between headings and ordinary text and identify web pages where the keywords figure in the headings. Ensuring each page has unique content and that only one version of the website exists prevents the search engine from flagging the web page as duplicate content, resulting in lower rankings. There are many such essential considerations that need fulfilment to achieve high search engine listings.
Off Page Search Engine Optimisation
Off-Page, SEO is leveraging external factors to improve website ranking in the search engine. Search engines look not just at the internal contents of the website, but also external factors such as the reach of the website.
One key method of off page SEO is link building or creating inbound links to the website. Such link building methods are many and include, among other practices, reciprocal link exchanges with other websites, listing the link Search Engine Optimisation process to the website in online forums, newsletters, directories and other places and more.
However, blindly propagating the link to the website is counterproductive. The search engines provide a high rank to web pages with inbound links from relevant sources such as websites or forums related to the targeted keyword. On the other hand, the search engine may construct too many links from unrelated sources as link spamming and push down the web page in the ranking.
Businesses and webmasters looking to increase the popularity of their website need to take up SEO services that deliver the best on-page and off page SEO practises
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